NEW be curly advanced™
Frizz protection, hydration,
strength and more
Find it all in newly perfected, 93%+ naturally derived*
curl and coil care.
*Be curly advanced™ franchise is 93%+ naturally derived per the ISO Standard 16128,
from plant sources, non-petroleum mineral sources, and/or water.
100% VEGAN • LEAPING BUNNY APPROVED • B CORP CERTIFIED
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NEW be curly advanced™
"I'm a day two and three curly girl now."
ANTONIA GENTRY, ACTOR
Get curl and coil care made for real life.
MODEL CURL TYPE: 4B/C
Before: Unwashed hair.
After: Results with be curly advanced™ co-wash,
intensive curl perfecting masque,
curl perfecting primer, and coil definer gel.
MODEL CURL TYPE: 3C
Before: Unwashed hair.
After: Results with be curly advanced™ shampoo,
intensive curl perfecting masque, curl perfecting primer,
curl enhancer cream and coil definer gel.
NEW be curly advanced™ coil definer gel and curl enhancer cream
72-hour frizz protection
in high humidity*
Plant-perfected stylers for curls, coils and waves.
*Ex-vivo testing on tresses.
FATHER'S DAY IS JUNE 16
PLANT-POWERED GIFTS FOR YOUR HERO
High-performance scalp and style solutions fit for super-dads.
Trending runway hairstyles.
Shake up your styling routine with Artist-approved looks that put fashion first.
Hair Color as limitless as you
Get points for every product purchase.
