BlueNile Diamonds has grown to become the largest certified online retailer of fine diamonds and jewelry. One reason for BlueNile Diamond's transparent sales is that its operating costs are lower than those of a brick-and-mortar boutique, allowing it to offer customers better prices. By not having to pay the huge costs of renting a physical store location and by reducing the cost of hiring staff, the average price of a Blue Nile diamond product is about 20% lower than the industry, and can be as much as 40% lower, saving the buyer a lot of money.
Blue Nile Diamonds was the first to sell diamonds online when it was founded in 1999. Since then, Blue Nile has grown to become the world's largest online jeweler. Blue Nile Diamonds ships to 45 different countries around the world and offers payment in 23 local currencies.
See why over 500,000 customers say 'YES!' to Blue Nile engagement rings.
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