"HAKA Active" is an innovative sportswear brand based in Hong Kong. The brand's name, "HAKA," is derived from the pre-war dance of the local Māori people, symbolizing fearlessness and the spirit of daring challenges. Women who wear HAKA clothing are seen as strong, cautious life warriors—mature yet playful, naturally delicate yet full of character.
The design inspiration for HAKA Active comes from the traditional attire worn by the Māori people during their dances, drawing from the bold geometric patterns. The brand aims to understand the natural relationship with the surroundings, shaping these geometric lines to follow the natural contours of the body's grace. This reflects the attitude toward life that HAKA wishes to promote, where women wearing HAKA Active approach life and different worlds with the same dream in this manner.
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