I love lip balms. I had a Dior lip balm, but I felt like the color was too muted and the balm faded very quickly. I tried these and I love it. The rose color is a perfect balance of pink and red. It gives my lips a touch of color, but it's not too bright or gaudy. The balm is moisturizing and not too sticky, but not too watery either. I think it lasted about 3-4 hours for me with ease use. The rose scent is lovely, but not too strong. I like to use this on days I'm not wearing makeup and only tone up cream.