DIGIDAY+ MEMBER EXCLUSIVES
DE&I exodus: Burnt-out leaders launch consultancies as advertising industry commitments falter
Many DE&I leaders, frustrated by waning corporate commitments, are ditching their jobs to launch consultancies, raising concerns about the future of diversity efforts.
A look at Google's latest cookie extension
Media
How Time’s collectible covers make the case for a print comeback
Time’s bookazine business and collectible covers are helping maintain profitability in print at a time of decline.
The Trade Desk’s ‘premium internet’ shift stirs concerns among publishers over ad dollar allocation
The Trade Desk reassures that minimal authentication can still attract ad dollars, but many publishers remain skeptical of relying on UID 2.0 and ceding control over their data.
AI Briefing: Why WPP is adding Anthropic’s Claude models to its AI platform
Choosing which AI models to use has been a key factor for companies as they develop AI strategies for marketing and other applications.
This editorial package from Digiday will help marketers navigate the phase-out of the third-party cookie in Google Chrome browsers.
Marketing
A year after a revamp by Epic Games, the Fortnite ecosystem is having its YouTube moment
Over the past year, Epic’s updates to the Fortnite Creative ecosystem have sparked an influx of digital creators into the platform, who have brought with them both their communities and the marketing dollars of the brands looking to reach them.
Research Briefing: Publisher events and influencer partnerships offer key brand marketing opportunities
In this edition of the Digiday+ Research Briefing, we examine how publisher-hosted events and influencer partnerships offer brands more key marketing opportunities, how The New Yorker refocused its newsletter strategy in the last year, and how digital media companies are exploring the fediverse, as seen in recent data from Digiday+ Research.
As X’s turbulence continues, can alternative social platforms catch marketers’ attention?
Marketers weren’t sold on X/Twitter’s competitors. But as turbulence continues, can they be convinced?
Future of TV
Future of TV Briefing: How TV and streaming companies’ advertising businesses fared in Q1 2024
This week’s Future of TV Briefing looks at what TV and streaming companies’ latest quarterly earnings reports indicate about the state of the TV and streaming ad business.
Future of TV Briefing: One area where the upfront measurement currency conversation is advancing
This week’s Future of TV Briefing looks at the state of play for measurement currencies as advanced audiences become a focal point in this year’s upfront market.
Inside YouTube’s 2024 upfront pitch to advertisers
YouTube is updating its YouTube Select program that packages top creators’ channels, adding creator takeovers and introducing a new AI-powered ad product.
Media Buying
Rival cinema ad firms collaborate to make their data streams easier for media agencies to access
National CineMedia and Screenvision partnered with mobile and location tech firm The People Platform to integrate their joint cinema audience data into Nielsen’s Respondent Level Data (RLD) feed for the first time.
Media Buying Briefing: Can TikTok’s social impact program attract creators as it faces uncertainty?
TikTok last week launched another creator program as social platforms continue battling over creators — and agencies say it could help keep Gen Z and creators on the app and drive growth for brands during uncertain times.
WTF is principal media?
The use of principal media is on the rise, notably by the agency holding companies, which are looking for profit wherever they can find it. But how do clients feel about it?
Podcasts
Research
Gen Z, despite being digital natives, are losing confidence in their ability to identify phishing attempts, one of the most common cyberattack tactics.
Gen Z, despite being digital natives, are losing confidence in their ability to identify phishing attempts, one of the most common cyberattack tactics.
Tanger, which owns and operates 38 outlet centers across the U.S. and Canada, announced Monday Sephora will be opening its first locations within five of its U.S. off-price properties later this year, including locations in Phoenix and Palm Beach.
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Member ExclusiveFashion Briefing: Demand for vintage fashion is at a high
Tanger, which owns and operates 38 outlet centers across the U.S. and Canada, announced Monday Sephora will be opening its first locations within five of its U.S. off-price properties later this year, including locations in Phoenix and Palm Beach.
Dollar General has removed self-checkout from about two-thirds of its stores, and Safety closed some lanes in the Bay Area due to theft.
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Member ExclusiveResearch Briefing: Modern Retail’s Guide to Events
Dollar General has removed self-checkout from about two-thirds of its stores, and Safety closed some lanes in the Bay Area due to theft.