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New Arrivals

New
EMMA KNIT LONG SLEEVE SANGRIA | Off-shoulder long sleeve knitted top crafted in a mid-weight knit. This top is simple yet elegant and can be worn on or off the shoulder. EMMA KNIT LONG SLEEVE SANGRIA | Off-shoulder long sleeve knitted top crafted in a mid-weight knit. This top is simple yet elegant and can be worn on or off the shoulder.
EMMA KNIT LONG SLEEVE SANGRIA | Off-shoulder long sleeve knitted top crafted in a mid-weight knit. This top is simple yet elegant and can be worn on or off the shoulder. EMMA KNIT LONG SLEEVE SANGRIA | Off-shoulder long sleeve knitted top crafted in a mid-weight knit. This top is simple yet elegant and can be worn on or off the shoulder.
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Emma knit long sleeve $189

New
TRULLI SKIRT BLUE SKY STRIPE | Floaty basque style maxi skirt imagined in a blue stripe cotton. This skirt features a dropped bodice style waistline, that falls to a full, wide skirt. TRULLI SKIRT BLUE SKY STRIPE | Floaty basque style maxi skirt imagined in a blue stripe cotton. This skirt features a dropped bodice style waistline, that falls to a full, wide skirt.
TRULLI SKIRT BLUE SKY STRIPE | Floaty basque style maxi skirt imagined in a blue stripe cotton. This skirt features a dropped bodice style waistline, that falls to a full, wide skirt. TRULLI SKIRT BLUE SKY STRIPE | Floaty basque style maxi skirt imagined in a blue stripe cotton. This skirt features a dropped bodice style waistline, that falls to a full, wide skirt.
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Trulli skirt $269

New
EDDIE DENIM JACKET INDIGO | Slouchy fit denim jacket in an indigo wash, with 2 front patch pockets and 2 side pockets. With contrast stitching his retro-inspired piece is great for layering. EDDIE DENIM JACKET INDIGO | Slouchy fit denim jacket in an indigo wash, with 2 front patch pockets and 2 side pockets. With contrast stitching his retro-inspired piece is great for layering.
EDDIE DENIM JACKET INDIGO | Slouchy fit denim jacket in an indigo wash, with 2 front patch pockets and 2 side pockets. With contrast stitching his retro-inspired piece is great for layering. EDDIE DENIM JACKET INDIGO | Slouchy fit denim jacket in an indigo wash, with 2 front patch pockets and 2 side pockets. With contrast stitching his retro-inspired piece is great for layering.
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Eddie denim jacket $269

New
EMMA KNIT TOP BLACK WHITE | Off-shoulder knitted top crafted in a mid-weight two-toned knit. This top is simple yet elegant and can be worn on or off the shoulder. EMMA KNIT TOP BLACK WHITE | Off-shoulder knitted top crafted in a mid-weight two-toned knit. This top is simple yet elegant and can be worn on or off the shoulder.
EMMA KNIT TOP BLACK WHITE | Off-shoulder knitted top crafted in a mid-weight two-toned knit. This top is simple yet elegant and can be worn on or off the shoulder. EMMA KNIT TOP BLACK WHITE | Off-shoulder knitted top crafted in a mid-weight two-toned knit. This top is simple yet elegant and can be worn on or off the shoulder.
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Emma knit top $149

+1
New
SODA DENIM SKIRT CREAM | Mid-rise maxi skirt designed in a cream denim. Features a patched back pocket, a side split for ease of movement, and 2 side pockets. A versatile and easy wardrobe staple. SODA DENIM SKIRT CREAM | Mid-rise maxi skirt designed in a cream denim. Features a patched back pocket, a side split for ease of movement, and 2 side pockets. A versatile and easy wardrobe staple.
SODA DENIM SKIRT CREAM | Mid-rise maxi skirt designed in a cream denim. Features a patched back pocket, a side split for ease of movement, and 2 side pockets. A versatile and easy wardrobe staple. SODA DENIM SKIRT CREAM | Mid-rise maxi skirt designed in a cream denim. Features a patched back pocket, a side split for ease of movement, and 2 side pockets. A versatile and easy wardrobe staple.
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Soda denim skirt $249

New
EMMA KNIT LONG SLEEVE CHOCOLATE | Off-shoulder long sleeve knitted top crafted in a mid-weight knit. This top is simple yet elegant and can be worn on or off the shoulder. EMMA KNIT LONG SLEEVE CHOCOLATE | Off-shoulder long sleeve knitted top crafted in a mid-weight knit. This top is simple yet elegant and can be worn on or off the shoulder.
EMMA KNIT LONG SLEEVE CHOCOLATE | Off-shoulder long sleeve knitted top crafted in a mid-weight knit. This top is simple yet elegant and can be worn on or off the shoulder. EMMA KNIT LONG SLEEVE CHOCOLATE | Off-shoulder long sleeve knitted top crafted in a mid-weight knit. This top is simple yet elegant and can be worn on or off the shoulder.
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Emma knit long sleeve $189

New
MISSY JEAN INDIGO | A classic pair of high-waisted straight leg jeans cut in an indigo denim. The straight leg silhouette accentuates your body while making your legs look longer. MISSY JEAN INDIGO | A classic pair of high-waisted straight leg jeans cut in an indigo denim. The straight leg silhouette accentuates your body while making your legs look longer.
MISSY JEAN INDIGO | A classic pair of high-waisted straight leg jeans cut in an indigo denim. The straight leg silhouette accentuates your body while making your legs look longer. MISSY JEAN INDIGO | A classic pair of high-waisted straight leg jeans cut in an indigo denim. The straight leg silhouette accentuates your body while making your legs look longer.
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Missy jean $269

New
KURT DENIM JACKET CREAM | Denim jacket with a rounded collar and slightly cropped balloon sleeves. This jacket has paneling details throughout, and 2 side pockets to house all your essentials. KURT DENIM JACKET CREAM | Denim jacket with a rounded collar and slightly cropped balloon sleeves. This jacket has paneling details throughout, and 2 side pockets to house all your essentials.
KURT DENIM JACKET CREAM | Denim jacket with a rounded collar and slightly cropped balloon sleeves. This jacket has paneling details throughout, and 2 side pockets to house all your essentials. KURT DENIM JACKET CREAM | Denim jacket with a rounded collar and slightly cropped balloon sleeves. This jacket has paneling details throughout, and 2 side pockets to house all your essentials.
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Kurt denim jacket $269

New
EMMA KNIT LONG SLEEVE CREAM | Off-shoulder long sleeve knitted top crafted in a mid-weight knit. This top is simple yet elegant and can be worn on or off the shoulder. EMMA KNIT LONG SLEEVE CREAM | Off-shoulder long sleeve knitted top crafted in a mid-weight knit. This top is simple yet elegant and can be worn on or off the shoulder.
EMMA KNIT LONG SLEEVE CREAM | Off-shoulder long sleeve knitted top crafted in a mid-weight knit. This top is simple yet elegant and can be worn on or off the shoulder. EMMA KNIT LONG SLEEVE CREAM | Off-shoulder long sleeve knitted top crafted in a mid-weight knit. This top is simple yet elegant and can be worn on or off the shoulder.
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Emma knit long sleeve $189

New
SUBLIME DENIM MAXI SKIRT INDIGO | Mid-rise straight-cut denim skirt with metal hardware in indigo denim. Features a back split for ease of movement and a maxi length. SUBLIME DENIM MAXI SKIRT INDIGO | Mid-rise straight-cut denim skirt with metal hardware in indigo denim. Features a back split for ease of movement and a maxi length.
SUBLIME DENIM MAXI SKIRT INDIGO | Mid-rise straight-cut denim skirt with metal hardware in indigo denim. Features a back split for ease of movement and a maxi length.
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Sublime denim maxi skirt $249

New
EMMA KNIT TOP PINK CHERRY | Off-shoulder knitted top crafted in a mid-weight two-toned knit. This top is simple yet elegant and can be worn on or off the shoulder. EMMA KNIT TOP PINK CHERRY | Off-shoulder knitted top crafted in a mid-weight two-toned knit. This top is simple yet elegant and can be worn on or off the shoulder.
EMMA KNIT TOP PINK CHERRY | Off-shoulder knitted top crafted in a mid-weight two-toned knit. This top is simple yet elegant and can be worn on or off the shoulder. EMMA KNIT TOP PINK CHERRY | Off-shoulder knitted top crafted in a mid-weight two-toned knit. This top is simple yet elegant and can be worn on or off the shoulder.
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Emma knit top $149

+1
New
MISSY JEAN CREAM | A classic pair of high-waisted straight-leg jeans cut in a cream denim. The straight leg silhouette accentuates your body while making your legs look longer. MISSY JEAN CREAM | A classic pair of high-waisted straight-leg jeans cut in a cream denim. The straight leg silhouette accentuates your body while making your legs look longer.
MISSY JEAN CREAM | A classic pair of high-waisted straight-leg jeans cut in a cream denim. The straight leg silhouette accentuates your body while making your legs look longer. MISSY JEAN CREAM | A classic pair of high-waisted straight-leg jeans cut in a cream denim. The straight leg silhouette accentuates your body while making your legs look longer.
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Missy jean $269

New
SANDLER SKIRT BLACK | Tennis style maxi skirt with a pleated drop waist. Designed in a soft, black cotton, this skirt is floaty when you walk and is cool to wear. SANDLER SKIRT BLACK | Tennis style maxi skirt with a pleated drop waist. Designed in a soft, black cotton, this skirt is floaty when you walk and is cool to wear.
SANDLER SKIRT BLACK | Tennis style maxi skirt with a pleated drop waist. Designed in a soft, black cotton, this skirt is floaty when you walk and is cool to wear. SANDLER SKIRT BLACK | Tennis style maxi skirt with a pleated drop waist. Designed in a soft, black cotton, this skirt is floaty when you walk and is cool to wear.
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Sandler skirt $249

Shop New Arrivals

  • Rubettes: A community who cares

  • Designed with love in New Zealand

RUBY is an eminent fashion label from Aotearoa. Best known and loved for our mutually nourishing relationship with our community and the way our designs embody those who wear them.

Explore the Rubyverse

crowd favourite

SHOP NEW emma styles
1 of 9

New
EMMA KNIT LONG SLEEVE CHOCOLATE | Off-shoulder long sleeve knitted top crafted in a mid-weight knit. This top is simple yet elegant and can be worn on or off the shoulder. EMMA KNIT LONG SLEEVE CHOCOLATE | Off-shoulder long sleeve knitted top crafted in a mid-weight knit. This top is simple yet elegant and can be worn on or off the shoulder.
EMMA KNIT LONG SLEEVE CHOCOLATE | Off-shoulder long sleeve knitted top crafted in a mid-weight knit. This top is simple yet elegant and can be worn on or off the shoulder. EMMA KNIT LONG SLEEVE CHOCOLATE | Off-shoulder long sleeve knitted top crafted in a mid-weight knit. This top is simple yet elegant and can be worn on or off the shoulder.
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Emma knit long sleeve $189

New
EMMA KNIT LONG SLEEVE BLACK | Off-shoulder long sleeve knitted top crafted in a mid-weight knit. This top is simple yet elegant and can be worn on or off the shoulder. EMMA KNIT LONG SLEEVE BLACK | Off-shoulder long sleeve knitted top crafted in a mid-weight knit. This top is simple yet elegant and can be worn on or off the shoulder.
EMMA KNIT LONG SLEEVE BLACK | Off-shoulder long sleeve knitted top crafted in a mid-weight knit. This top is simple yet elegant and can be worn on or off the shoulder. EMMA KNIT LONG SLEEVE BLACK | Off-shoulder long sleeve knitted top crafted in a mid-weight knit. This top is simple yet elegant and can be worn on or off the shoulder.
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Emma knit long sleeve $189

New
EMMA KNIT LONG SLEEVE CREAM | Off-shoulder long sleeve knitted top crafted in a mid-weight knit. This top is simple yet elegant and can be worn on or off the shoulder. EMMA KNIT LONG SLEEVE CREAM | Off-shoulder long sleeve knitted top crafted in a mid-weight knit. This top is simple yet elegant and can be worn on or off the shoulder.
EMMA KNIT LONG SLEEVE CREAM | Off-shoulder long sleeve knitted top crafted in a mid-weight knit. This top is simple yet elegant and can be worn on or off the shoulder. EMMA KNIT LONG SLEEVE CREAM | Off-shoulder long sleeve knitted top crafted in a mid-weight knit. This top is simple yet elegant and can be worn on or off the shoulder.
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Emma knit long sleeve $189

New
EMMA KNIT LONG SLEEVE PINK | Off-shoulder long sleeve knitted top crafted in a mid-weight knit. This top is simple yet elegant and can be worn on or off the shoulder. EMMA KNIT LONG SLEEVE PINK | Off-shoulder long sleeve knitted top crafted in a mid-weight knit. This top is simple yet elegant and can be worn on or off the shoulder.
EMMA KNIT LONG SLEEVE PINK | Off-shoulder long sleeve knitted top crafted in a mid-weight knit. This top is simple yet elegant and can be worn on or off the shoulder. EMMA KNIT LONG SLEEVE PINK | Off-shoulder long sleeve knitted top crafted in a mid-weight knit. This top is simple yet elegant and can be worn on or off the shoulder.
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Emma knit long sleeve $189

New
EMMA KNIT TOP PINK CHERRY | Off-shoulder knitted top crafted in a mid-weight two-toned knit. This top is simple yet elegant and can be worn on or off the shoulder. EMMA KNIT TOP PINK CHERRY | Off-shoulder knitted top crafted in a mid-weight two-toned knit. This top is simple yet elegant and can be worn on or off the shoulder.
EMMA KNIT TOP PINK CHERRY | Off-shoulder knitted top crafted in a mid-weight two-toned knit. This top is simple yet elegant and can be worn on or off the shoulder. EMMA KNIT TOP PINK CHERRY | Off-shoulder knitted top crafted in a mid-weight two-toned knit. This top is simple yet elegant and can be worn on or off the shoulder.
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Emma knit top $149

+1
New
EMMA KNIT TOP BLACK WHITE | Off-shoulder knitted top crafted in a mid-weight two-toned knit. This top is simple yet elegant and can be worn on or off the shoulder. EMMA KNIT TOP BLACK WHITE | Off-shoulder knitted top crafted in a mid-weight two-toned knit. This top is simple yet elegant and can be worn on or off the shoulder.
EMMA KNIT TOP BLACK WHITE | Off-shoulder knitted top crafted in a mid-weight two-toned knit. This top is simple yet elegant and can be worn on or off the shoulder. EMMA KNIT TOP BLACK WHITE | Off-shoulder knitted top crafted in a mid-weight two-toned knit. This top is simple yet elegant and can be worn on or off the shoulder.
Add to bag

Emma knit top $149

+1
New
EMMA KNIT TOP BLACK | Off-shoulder knitted top crafted in a mid-weight knit. This top is simple yet elegant and can be worn on or off the shoulder. Make it set by pairing this top... EMMA KNIT TOP BLACK | Off-shoulder knitted top crafted in a mid-weight knit. This top is simple yet elegant and can be worn on or off the shoulder. Make it set by pairing this top...
EMMA KNIT TOP BLACK | Off-shoulder knitted top crafted in a mid-weight knit. This top is simple yet elegant and can be worn on or off the shoulder. Make it set by pairing this top... EMMA KNIT TOP BLACK | Off-shoulder knitted top crafted in a mid-weight knit. This top is simple yet elegant and can be worn on or off the shoulder. Make it set by pairing this top...
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Emma knit top $149

New
EMMA KNIT TOP CHOCOLATE | Off-shoulder knitted top crafted in a mid-weight knit. This top is simple yet elegant and can be worn on or off the shoulder. EMMA KNIT TOP CHOCOLATE | Off-shoulder knitted top crafted in a mid-weight knit. This top is simple yet elegant and can be worn on or off the shoulder.
EMMA KNIT TOP CHOCOLATE | Off-shoulder knitted top crafted in a mid-weight knit. This top is simple yet elegant and can be worn on or off the shoulder. EMMA KNIT TOP CHOCOLATE | Off-shoulder knitted top crafted in a mid-weight knit. This top is simple yet elegant and can be worn on or off the shoulder.
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Emma knit top $149

New
EMMA KNIT LONG SLEEVE SANGRIA | Off-shoulder long sleeve knitted top crafted in a mid-weight knit. This top is simple yet elegant and can be worn on or off the shoulder. EMMA KNIT LONG SLEEVE SANGRIA | Off-shoulder long sleeve knitted top crafted in a mid-weight knit. This top is simple yet elegant and can be worn on or off the shoulder.
EMMA KNIT LONG SLEEVE SANGRIA | Off-shoulder long sleeve knitted top crafted in a mid-weight knit. This top is simple yet elegant and can be worn on or off the shoulder. EMMA KNIT LONG SLEEVE SANGRIA | Off-shoulder long sleeve knitted top crafted in a mid-weight knit. This top is simple yet elegant and can be worn on or off the shoulder.
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Emma knit long sleeve $189

dream #RUBETTES

dream #RUBETTES

SALE ~ UP TO 50% OFF

Sale
LOU TIE VEST PASTEL BLUE | V-neck vest top with a tie front closure imagined in a pale blue textured fabric. This vest can be worn on its own or layered over shirts & dresses as... LOU TIE VEST PASTEL BLUE | V-neck vest top with a tie front closure imagined in a pale blue textured fabric. This vest can be worn on its own or layered over shirts & dresses as...
LOU TIE VEST PASTEL BLUE | V-neck vest top with a tie front closure imagined in a pale blue textured fabric. This vest can be worn on its own or layered over shirts & dresses as... LOU TIE VEST PASTEL BLUE | V-neck vest top with a tie front closure imagined in a pale blue textured fabric. This vest can be worn on its own or layered over shirts & dresses as...
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Lou tie vest $169 $149

Sale
CECE MINI DRESS MAZE | Sleeveless mini dress imagined in a khaki and cream maze print on a mid-weight cotton drill fabric. Features a sweetheart neckline and paneling down the body that gives this dress... CECE MINI DRESS MAZE | Sleeveless mini dress imagined in a khaki and cream maze print on a mid-weight cotton drill fabric. Features a sweetheart neckline and paneling down the body that gives this dress...
CECE MINI DRESS MAZE | Sleeveless mini dress imagined in a khaki and cream maze print on a mid-weight cotton drill fabric. Features a sweetheart neckline and paneling down the body that gives this dress... CECE MINI DRESS MAZE | Sleeveless mini dress imagined in a khaki and cream maze print on a mid-weight cotton drill fabric. Features a sweetheart neckline and paneling down the body that gives this dress...
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Cece mini dress $229 $99

LOU TIE SKIRT PASTEL BLUE | Wrap midi skirt designed in a textured pastel blue fabric. This staple skirt is elevated by the 3 ties at the side of the skirt. LOU TIE SKIRT PASTEL BLUE | Wrap midi skirt designed in a textured pastel blue fabric. This staple skirt is elevated by the 3 ties at the side of the skirt.
LOU TIE SKIRT PASTEL BLUE | Wrap midi skirt designed in a textured pastel blue fabric. This staple skirt is elevated by the 3 ties at the side of the skirt. LOU TIE SKIRT PASTEL BLUE | Wrap midi skirt designed in a textured pastel blue fabric. This staple skirt is elevated by the 3 ties at the side of the skirt.
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Lou tie skirt $179 $129

Low Stock
EMMA KNIT DRESS BLACK | Off-shoulder midi dress crafted in a mid-weight knit. This dress is simple yet elegant and can be worn on or off the shoulder.  EMMA KNIT DRESS BLACK | Off-shoulder midi dress crafted in a mid-weight knit. This dress is simple yet elegant and can be worn on or off the shoulder. 
EMMA KNIT DRESS BLACK | Off-shoulder midi dress crafted in a mid-weight knit. This dress is simple yet elegant and can be worn on or off the shoulder.  EMMA KNIT DRESS BLACK | Off-shoulder midi dress crafted in a mid-weight knit. This dress is simple yet elegant and can be worn on or off the shoulder. 
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Emma knit dress $199 $149

Sale
ALINA BOW DRESS BLACK | A-line midi dress designed in a crisp black cotton. Features a puff sleeve and a plunge V-neckline with a tie at the front. ALINA BOW DRESS BLACK | A-line midi dress designed in a crisp black cotton. Features a puff sleeve and a plunge V-neckline with a tie at the front.
ALINA BOW DRESS BLACK | A-line midi dress designed in a crisp black cotton. Features a puff sleeve and a plunge V-neckline with a tie at the front. ALINA BOW DRESS BLACK | A-line midi dress designed in a crisp black cotton. Features a puff sleeve and a plunge V-neckline with a tie at the front.
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Alina bow dress $289 $199

Sale
PRISM TOP NATURAL | Cap sleeve top cut in a stretch gingham fabric that has a gathered, seersucker texture. The round neckline falls to be scooped at the back. This top is an easy... PRISM TOP NATURAL | Cap sleeve top cut in a stretch gingham fabric that has a gathered, seersucker texture. The round neckline falls to be scooped at the back. This top is an easy...
PRISM TOP NATURAL | Cap sleeve top cut in a stretch gingham fabric that has a gathered, seersucker texture. The round neckline falls to be scooped at the back. This top is an easy... PRISM TOP NATURAL | Cap sleeve top cut in a stretch gingham fabric that has a gathered, seersucker texture. The round neckline falls to be scooped at the back. This top is an easy...
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Prism top $199 $159

VIDA LINEN DRESS BLUE LINEN GINGHAM | Puff sleeve linen midi dress designed in a blue and white gingham. Turns to reveal a cut-out back that ties at the back neck, and a soft a-line skirt. VIDA LINEN DRESS BLUE LINEN GINGHAM | Puff sleeve linen midi dress designed in a blue and white gingham. Turns to reveal a cut-out back that ties at the back neck, and a soft a-line skirt.
VIDA LINEN DRESS BLUE LINEN GINGHAM | Puff sleeve linen midi dress designed in a blue and white gingham. Turns to reveal a cut-out back that ties at the back neck, and a soft a-line skirt. VIDA LINEN DRESS BLUE LINEN GINGHAM | Puff sleeve linen midi dress designed in a blue and white gingham. Turns to reveal a cut-out back that ties at the back neck, and a soft a-line skirt.
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Vida linen dress $239 $79

Sale
ESME GINGHAM SLIP DRESS GREEN AND BROWN GINGHAM | Bias cut midi dress in a green and brown gingham. Wide straps and a panelled V-neck front and back give this dress a vintage shape. Features a waist tie and... ESME GINGHAM SLIP DRESS GREEN AND BROWN GINGHAM | Bias cut midi dress in a green and brown gingham. Wide straps and a panelled V-neck front and back give this dress a vintage shape. Features a waist tie and...
ESME GINGHAM SLIP DRESS GREEN AND BROWN GINGHAM | Bias cut midi dress in a green and brown gingham. Wide straps and a panelled V-neck front and back give this dress a vintage shape. Features a waist tie and... ESME GINGHAM SLIP DRESS GREEN AND BROWN GINGHAM | Bias cut midi dress in a green and brown gingham. Wide straps and a panelled V-neck front and back give this dress a vintage shape. Features a waist tie and...
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Esme gingham slip dress $269 $229

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Ruby Room

Sharing from one Rubette’s room to another, make your way into our home. Created by our talented team and friends, the door is always open…

Explore RUBY ROOM
Jayden Paul, Musician

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Jayden Paul, Musician

Ruby Room

Sharing from one Rubette’s room to another, make your way into our home. Created by our talented team and friends, the door is always open…

Explore RUBY ROOM
RUBY Denim Care Guide

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RUBY Denim Care Guide

Em's Letter ~ My Two Cents

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Em's Letter ~ My Two Cents