Serve the Decepticons and Celebrate 40 Years of Transformers!

Pre-order Transformers Generations Comic Edition Decepticon Straxus exclusively on Hasbro Pulse!

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Reinforcements are Coming to Transformers Studio Series!

Pre-order new Transformers figures inspired by your favorite movies and games!

Collect Them All

Bring Home the Sound of the 80s!

Pre-order The Transformers - Music from the Original Animated Series, Optimus Prime & Bumblebee Edition exclusively on Hasbro Pulse!

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Roll Out into Adventure against the Decepticons!

Join Optimus Prime and the Autobots
on their noble mission to protect planet Earth.

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Rev Up and
Roll Out!

Play legendary robots In Robo Rally: Transformers
available for pre-order now!

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New & Featured

Megatron Auto-Converting Robot!

Take full control of the Decepticon leader with voice & app activation.

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Early Access To Back in Stocks & Select Drops.

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