Founded in 1999 by entrepreneur Maria Hatzistefanis who saw a gap in the market for high performance skincare offering targeted and immediate results to customers. Focusing on powerful active ingredients and creating tongue-in-cheek product names such as Dragon's Blood, Snake and Bee Venom, her brand instantly made waves in the beauty industry and quickly became firm favourites with A-listers worldwide, with fans such as Jourdan Dunn and Ellie Goulding.
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