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SmarterKids® PROMISE

We want to empower you to help your kids learn the skills and knowledge they need through the fun play. As a parent, you have a big job.
There is a lot to know to raise a happy kid who can successfully navigate the increasingly competitive world.

We're boiling down our 35 plus years of education expertise to give you a curated toy selection with better search capabilities while providing digestible, meaningful information that you can put to use every day. We want to make your home a place where kids thrive.

SmarterKids is here to bring kids fun toys that build essentials skills.

Designed to help with your kid's learning and development

We know you don’t need another toy that doesn’t get played with. So, we learn from the best — kids who know a thing or two about play! Every child has a natural sense of curiosity, and our job is to simply make the most of it. Our kid testers truly